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Interview with Paul Schmidt of Blue C Advertising on Motor Sports PR

Interview with Paul Schmidt of Blue C Advertising on Motor Sports PR I’ve been spending time at the Indianapolis Motor Speedway as a racing blogger this year (my 3rd year). I had a chance to interview...

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Crisis Communications Needs Social Media to Be First, Be Right, Be Credible

Crisis Communications Needs Social Media to Be First, Be Right, Be Credible Crisis communications has one overriding mantra, one foundational principle that drives every emergency they respond to: “Be...

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15 Social Media Tactics to Promote Your Upcoming Theatrical Show

15 Social Media Tactics to Promote Your Upcoming Theatrical Show We just finished the 10-day festival of independent theatre and weirdness known as the Indianapolis Fringe Theatre Festival, and I had a...

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Quantify the Value of Social Media for a Music or Arts Festival

Quantify the Value of Social Media for a Music or Arts Festival Let’s say you work for a large country music festival in Prince Edward Island, Canada, and you want to quantify the value of your social...

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Suggested Freelance Writing Rates – Midwest Edition

Suggested Freelance Writing Rates – Midwest Edition What are some different freelance writing rates that freelancers ought to be charging? It depends on where you live. If you live in America’s...

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CelebBoutique Shredded by a Lack of Curiosity and General Awareness

CelebBoutique Shredded by a Lack of Curiosity and General Awareness CelebBoutique, the British clothing website, may have committed the foul-up of all foul-ups: After being hammered for just a few...

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TV Producers and Network Executives Should Crowdsource Pilots

TV Producers and Network Executives Should Crowdsource Pilots One of the prevalent images, and yet most annoying, I have of TV land is the producers and network executives who greenlight certain...

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Ten Commandments of Hiring Freelancers

Ten Commandments of Hiring Freelancers 1. You may not pay less than a living wage. What’s the living wage? Figure out what a professional supporting a family of four in your part of the country needs...

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What We Can Learn About Social Media Marketing from The Onion

What We Can Learn About Social Media Marketing from The Onion It was a rather shocking tweet. Someone who was in charge of The Onion’s Twitter account basically called 9-year-old actress and Oscar...

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Bring Social Media Tourism 2013 to Indianapolis (#SoMeT13US)

Bring Social Media Tourism 2013 to Indianapolis (#SoMeT13US) This is a little embarrassing. Indianapolis is currently ranked 8th in the Elite Eight in the Social Media Tourism 2013 conference...

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Is the Forbes Top 50 Social Media List Flawed?

Is the Forbes Top 50 Social Media List Flawed? If you made the Forbes Top 50 Social Media Influencers list, you’re generally regarded as being pretty hot stuff. The Top 50 have a lot of influence, are...

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Where Should Social Media Live? Marketing, That’s Where

Where Should Social Media Live? Marketing, That’s Where Amber Naslund recently commented on a post of mine, and said: As social business becomes more the MO instead of just “doing social media”, we...

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Five Things To Stop Putting In Your Press Releases

Five Things To Stop Putting In Your Press Releases Press releases are one of those not-dead-yet tools that lazy PR professionals still insist on sending out to hundreds and thousands of journalists and...

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Five Things Miley Cyrus’ Tongue Can Teach Us About Business

Five Things Miley Cyrus’ Tongue Can Teach Us About Business My friend Casey jokingly challenged me to write this post: After Miley’s R-rated performance at the MTV Video Music Awards (VMAs), including...

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What a Beef Stroganoff Recipe Teaches About Bad Blogger Outreach

What a Beef Stroganoff Recipe Teaches About Bad Blogger Outreach One of the problems with having a blog about content marketing is that people want to constantly post guest articles on my website. And...

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